Asia Pacific Management Centre workshop
World renowned executive educator, Dr Peter Wilton from the UC Berkeley Centre for Executive Education, will deliver a two day workshop at Griffith Business School’s new Asia Pacific Management Centre in Brisbane.
The Customer Loyalty for Competitive Advantage program will take place on May 17-18 2012 at Griffith University’s South Bank Campus.
Dr Wilton has been named by the USA Business Week magazine as one of America’s top educationalist and he teaches world leading business practice at Stanford, Purdue and Duke Universities. He is also a consultant to global brands such as Apple Computer, British Airways, Nokia, ING Insurance, Ericsson, Coca Cola Amatil and the ANZ Bank.
The Asia Pacific Management Centre (APMC) develops thought leaders and high performing business people working in private and public sector organisations. The APMC is bringing world renowned thought leaders to Brisbane to share their knowledge and build local business skills and practical proficiencies. Each presenter is asked to teach only what can be immediately applied to the participants’ respective workplaces.
The APMC is the Executive Education provider within the Griffith Business School. Part of its role is to facilitate a unique association between the world famous UC Berkeley Center for Executive Education and the Australian Institute of Management (AIM).
Participants will come away from this course with:
- A plan to define, measure, and operationalize customer loyalty initiatives that directly affect their bottom line.
- Tools to track loyalty of existing customers, expected profit based on that loyalty, and the likely returns from deploying a loyalty initiative for a given customer.
- A tool to evaluate multiple streams of opportunity that drive return on customer investment for the firm.
- A formula to determine the maximum investment into specific customer loyalty initiatives that will yield positive contributions to shareholder value.
A special offer has been offered to Brisbane Marketing members:
Enrol one person $1995 inc GST
Enrol two people $2950 incl GST
For booking information click here