New survey shows what mum’s really want this Mother’s Day
09/05/2012
A fresh survey of more than 280 mothers in The City revealed the number one thing mum wants for Mother’s Day is family time.
Given a choice of their ideal Mother’s Day ‘time with the family’ came in at number one (49%), followed by a quiet day (23%) then dining out (17%).
Brisbane Marketing CBD Retail Director Megan Barron said The City is the perfect place to give mum what she really wants this Mother’s Day.
“The City has family friendly venues to suit every budget. From a casual picnic at the City Botanic Gardens, to special high teas or a stay at one of our great hotels,” said Ms Barron.
The survey, conducted on behalf of Brisbane Marketing by research agency Colmar Brunton indicated that when it came to gifts, mums of The City preferred traditional presents like cards and flowers.
Jewellery, beauty products and chocolates also featured on the list of preferred presents.
“With over 700 stores to choose from, The City makes it easy to find a great gift for mum. Try kikki.K, Perrotts Florist, Dusk, Biome, Chocolate to Die For, Georg Jensen, Adorne and Perfect Potion,” said Ms Barron.
The survey indicated that the average mum found in The City works in The City and has 2.5 children who live at home.
Not surprisingly, aside from time with their loved ones, the survey found mums were craving time to themselves.
Results also indicated that the mums of The City want indulgent and pamper package experiences, as well as somewhere nice to eat out.
“These results tell us that children and dad’s struggling for gift ideas should look no further than The City,” Ms Barron said.
“Why not consider giving mum a massage, facial or manicure at Stephanies Spa Retreat, The Dome Retreat, Jurlique, The Revival Lounge or City Nails and Beauty. Or take her to see a movie at Event Cinemas at The Myer Centre.”
When eating out in The City, roughly a quarter of mother’s wanted to be treated to five star dining, though the majority were happy with a meal at a café (38%).
“That’s the beauty of The City. From our award winning restaurants to friendly cafés, there really is something for every budget,” Ms Barron said.
When it came to gifts and dining out with their own mother’s, they’d happily spend over $100 on the day.
The survey sums up the thoughts of City mum Julie Tengdahl. She has three grown up daughters and describes her perfect mother’s day as having the whole family with her for a meal.
“At home we’re all busy with our own timetables. So to go out with the kids is perfect, because it gets us all talking. I love the new offerings in Burnett Lane, and around Mary Street and Eagle Street Pier, Mrs Tengdahl said.
“And yes if you really want to spoil me I can’t go past the five star dining at Aria,” she said.
For young mum Sarah Curtis it’s a pamper pack she’s after.
“Last year my husband gave me an indulgence package at Dome Retreat – a massage, a facial - the works. It was perfect,” she said.
From pampering at a day spa, picnic in a park or an overnight stay, to enjoying a movie or dining at an award-winning restaurant … there are the lots of ways The City can make mum’s day special.
For gift ideas and a directory of fantastic dining options visit www.bnecity.com.au