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Brisbane reaches out to students around the world through a new promotional film titled 'A Student’s Day in Brisbane', showcasing Brisbane’s unique qualities as an international education destination.
Brisbane Marketing through its Study Brisbane program featured three of the 21 Brisbane Student Ambassadors in the promotional film, representing India, Germany and Hong Kong.
Brisbane Marketing CEO, John Aitken said having our international students such as Sukhmanjot Mann from India, Emmanuel Chan from Hong Kong, and Anja Thomas from Germany who had traveled to Brisbane to study was a great way to tell the city’s true story.
“In their roles as Brisbane Student Ambassadors, these three students have been advocating Brisbane through their own personal experience in media interviews, reporting on their experiences in Brisbane to their home countries, and helping to create an online global awareness about Brisbane as Australia’s study destination of choice,” Mr Aitken said.
“We have been so impressed with their creativity and motivation to promote Brisbane to their family and friends that we asked them to work with us to produce A Student’s Day in Brisbane promotional film.
“By encouraging as many international students as possible to view the film, Brisbane Marketing aims to entice more students to pack their bags and come to Brisbane and experience Australia’s new world city as their city of choice for education.”
The promotional film further aims to capture the essence of Brisbane and show potential students the city’s friendly, welcoming and multicultural qualities with world-class education facilities.
Mr Aitken added that international students will see how Brisbane’s world-class education offer mixes well with some of Brisbane’s natural beauty locations and unique city experiences.
“Some of Brisbane’s iconic landmarks are on show to the world in this promotional film, such as South Bank, Moreton Bay & Islands, Brisbane Powerhouse, the Brisbane River and our CityCats, Kangaroo Point Cliffs, Queensland Art Gallery, Gallery of Modern Art and the CBD,” Mr Aitken said.
“By seeing Brisbane’s envious lifestyle and the diverse education opportunities, international students can get a sense of life in the city before they arrive, regardless of language, nationality or religion.”
Brisbane talent was used to produce the promotional film, including Jason Hargreaves, the cinematography director; Tara Simmons, singer and song writer of the digital soundtrack; and Stephen Kanaris, Brisbane Marketing’s in-house Creative Director.
Brisbane Marketing will promote the film in target international markets through the Study Brisbane website www.studybrisbane.com, YouTube, offshore allies, the Brand Brisbane toolkit and selected Study Brisbane member institution websites.
View full version of short film:
YouTube (full version)
YouTube (short version)
About the cinematography
Jason Hargreaves, a Brisbane-based photographer with a global portfolio of clients, was the talent behind the cinematography. Educated at Australia’s most elite film school - Australian Film Television and Radio School (AFTRS), Jason’s extensive repertoire of clients range from music videos for Kate Miller Heidk, The Veronicas, Resin Dogs; TV commercials for AFL, Cricket Australia and a host of national and international awards including Winner of the Global Media Awards (Las Vegas) 2009 and Winner - AFI Award for Best Cinematography.
About the soundtrack
The soundtrack to the promotional film was produced by another Brisbane-based artist, Tara Simmons. The track embraces a full-band experience of cellos, keys, synth, drums and double bass, which shows versatility and modern beats to reflect Brisbane’s character.
The playful (and unforgettable) melody of this song is cleverly layered with the melancholy sounds of various string instruments, synth and Tara’s own striking harmonies. The result is a delightful track that is modern but warmly accessible to all – qualities that we felt reflected Brisbane’s character.
The song, “When You Say That I Don’t Care’ is featured in her debut album released in early 2009, titled Spilt Milk.
About the Creative Director
Directed by Brisbane Marketing’s Creative Director, Stephen Kanaris contributed over 12 years of film production experience to the promotional film. His personal work was most recently recognised at Australia’s most prestigious short film festival, St Kilda after taking out Best Short Film and Best Director in 2009. His film has since gone on to play at the Brisbane International Film Festival, New Orleans International Film Festival, Berlin’s prestigious ‘Interfilm’ Short Film Festival, as well as the recently screened, Flickerfest in Sydney.
About Study Brisbane
Study Brisbane forms part of Brisbane Marketing, and was established to advance the development of Brisbane’s international education sector, the city’s largest export market.
Study Brisbane plays a strategic role in Brisbane’s education market by focusing on driving the growth of international student enrolments to Brisbane’s institutions from a diverse range of source markets. The program also aims to improve the experience of international students currently studying in Brisbane to ensure the long-term sustainability of the sector and their advocacy of Brisbane.
www.studybrisbane.com
Media enquiries:
Elisabeth Topham
Brisbane Marketing, Media and Communication Advisor
T: 3006 6263 l M: 0402 792 264 l E: etopham@brisbanemarketing.com.aune.com.au
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